l Email and SMS support: Delivers content to customers both by email and SMS.

l Template support: Offers campaign templates, Email and SMS content templates, attachment templates, etc. Users can also create or edit the content of the templates.

l Data File Support: Reads data files, including text file (CSV), MS Access (MDB) & MS Excel (XLS) as data source.

l ODBC Databas e Suppor t: Reads ODBC databases including MS SQL Server, Oracle, MySQL, FoxPro (via ODBC), and all ODBC-capable database systems.

l Data Source Filter ing: Filters and segments target customers by selecting table/query and certain database criteria.

l Data Capture Preview: Verifies query results of the target recipient list and merge fields before actually conducting a merge.

l Content Personalization: Creates customized, personalized emails by merging pre-defined merge fields in the content template from data sources.

l Unlimited No. of Merge Fields: Insert as many fields as you want from the data source into content template. Merge Fields can be recipient��s name, email address or other information in numeric or text.

l HTML Content Support: Merges & sends HTML emails with standard HTML tags, ASP, Javascript, Flash, in the content template.

l Multiple Email Attachments: Allow s attachment of multiple files on the email to be sent.

l Email Preview: Sees the actual view of a merged email or SMS in the format which is supported (in plain text or HTML) before they��re being sent. It is really ��What You See Is What You Get��.

l Flexible Scheduling: Schedule tasks of campaign to be launched automatically at the specific date/time. It can be selected to capture the mailing list & merge fields from the data source immediately (IMMEDIATE DATA) or at the task��s scheduled date/time (SCHEDULED DATA).

l Multiple Campaigns/Tasks Support: Creates multiple marketing campaigns and schedule multiple tasks for each campaign simultaneously.

l Multi-lingual Content Support: Merges and sends contents with different characters sets, (e.g. Traditional Chinese, Simplified Chinese, Japanese, Korean, etc.) be it in merge fields, in message text or in HTML content.

l Campaign Acknowledgement: An acknowledgement email or SMS specifying the status would be sent to the specified mailbox or mobile number after the completion of the campaign task.

l True Multi- thre ading: Merge Engine & Send Engine works simultaneously as program threads in pipelining. It is not necessary to wait for all messages of a task merged before sending the first emails.

l Auto System Recovery & Resume: In case the system halted by any means, the working campaigns and scheduled tasks can be automatically recovered and resumed from the dead point when the system is up again. It prevents re-sending the tasks from the beginning and making duplicated emails.

l Incredible Speed: Capable of merging 50,000 & sending 100,000 emails per hour.

l Dynamic SMTP Data Flow Control: Automatically slows down MassEasy��s fast email sending engine to allow Mail Servers to ��catch their breath.�� This can help to avoid overloading slow mail servers.

l Various SMTP Mail Server Support: Supports Microsoft IIS, Microsoft Exchange, Lotus Domino, Linux SendMail, and all SMTP compliant mail servers.

l FREE Optional SMTP Mail Server: A FREE SMTP Mail Server (Mail Enable) is bundled with seamless integration into the MassEasy installation. It is not a must to integrate MassEasy with existing SMTP server. (Supports Window s 2003/2000/NT4.0/Me/ XP, except Window s 98)

l Configure SMTP Mail Server by IP or by Hostnames: Capable of resolving SMTP Mail Server��s IP address by hostname from DNS server automatically.